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This is great news for iOS users, but it will really depend on just how extensive this new openness will be.Īnother interesting point is that Tim Cook specifically – without being asked – brought up something very interesting: Apple may make Android applications in the future. Third parties will be allowed to change more core aspects of iOS, Cook stated, but obviously not to the point of Android. Mossberg extolled the virtues of Android allowing third parties to improve core aspects of the operating system, such as keyboard technology, which now run circles around whatever Apple has to offer. Most importantly, Cook announced something that will greatly impact the future of iOS, and will be welcomed by many, many iOS users the world over: more openness.Ĭook stated that Apple will open up more iOS APIs to third parties. Moving on, Cook mentioned a few things that I found incredibly surprising, and that could really change the way Apple approaches the industry in the future.

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Not Windows users, not Apple users – but Google users. There will be a huge wave of current feature phone owners that will move to smartphones – and they will become Android users. No, this market will be served almost exclusively by cheap Android phones. There are large parts of the world coming online today or in the coming years that will never be able to afford Apple’s phones or even the expensive Android phones we buy. It almost seemed as if Cook just conceded the rest of the world to its competitors. “Globally, I think there are a lot of ‘smartphones’ that we’d consider feature phones, and the users use them like feature phones,” Cook said. In fact, his attitude felt condescending – the rest of the world doesn’t use smartphones in the same way “we” do, so they don’t really count. The rest of the world barely got a mention – which seems odd, considering the rest of the world makes up 95% of the world population. Every figure he gave, every statistic he boasted was a figure covering the US population. Tim Cook focussed entirely on the United States. I’m starting with this seemingly insignificant point, because it’s a nice contrast to one of the things Cook talked about – something that really stood out to me the most. It certainly does put a different face on the huge corporation that is Apple. While most of the interview can be replicated by picking and reading 10 random Apple fanblog stories – there were still a number of very interesting things that warrant some closer scrutiny.įirst and foremost, I personally find Tim Cook to be a more pleasurable interviewee than Steve Jobs his Texas demeanour is friendly and approachable, whereas I found Jobs to be intimidating and cold. At the D11 conference, Apple CEO Tim Cook once again took the stage to be interviewed by Walt Mossberg and Kara Swisher.